Graphic Title




ROLE

Designer

CLIENT

Francisco Designs

YEAR

2024

Francisco Design Logo

Project Description

Francisco Designs is my new company name and needed a new logo to mark its transition from student work to professional design services. The logo should be modern, minimalist, and versatile, reflecting the brand's values of creativity, innovation, and elegance. The goal is to establish a strong visual identity that resonates with clients and sets Francisco Designs apart in the competitive design market.


Project Prototypes

Letterhead Design

My Role

I am the sole graphic designer behind Francisco Designs, tasked with creating a new logo to represent the brand as I transition from student to professional designer.

The Challenges

-Brand Identity: Establishing a strong and memorable visual identity that reflects the essence and values of Francisco Designs.

- Versatility: Designing a logo that is versatile enough to be used across various mediums and applications, from digital to print. 

-Uniqueness: Ensuring that the logo stands out in a crowded market and resonates with the target audience.


The Problem

The old logo for Francisco Designs may not effectively convey the professionalism, creativity, and sophistication expected from a design studio, potentially limiting brand recognition and appeal.

The Solution

The new logo for Francisco Designs will be a modern and minimalist representation of the brand, incorporating elements that symbolize creativity, innovation, and elegance. By refreshing the logo, Francisco Designs aims to reposition itself as a leading designer, ready to take on new challenges and projects in the design industry.