ezID is a new digital wallet and ID app that simplifies identification and payment processes for users. The goal of this project is to create a logo that effectively communicates the brand's values of simplicity and convenience. The logo should be clean, modern, and memorable, appealing to users looking for a secure and convenient digital wallet solution. Additionally, the logo should work well across various digital platforms to maintain consistency in the brand's visual identity.
I am the designer responsible for creating a logo for ezID, a new digital wallet and ID app that aims to simplify identification and payment processes for users.
-Brand Identity: Establishing a visual identity that reflects the app's core features of simplicity, security, and convenience.
-Versatility: Designing a logo that works well across digital platforms, including mobile devices and websites.
-Memorability: Creating a logo that is memorable and distinctive, making it easy for users to recognize and recall.
ezID lacks a strong visual identity that effectively communicates its purpose and benefits to users, potentially hindering its ability to stand out in the competitive digital wallet market.
The new logo for ezID will be a clean and modern representation of the brand, incorporating elements that symbolize simplicity and convenience. By creating a visually appealing and memorable logo, ezID aims to establish a strong brand presence and differentiate itself from competitors.